Walkies & Whoopsies

Walkies & Whoopsies is a small independent business combining a love of dogs, camping and handmade products. The owner sells dog treats alongside a range of handmade accessories, including bags, dog bandanas and mini bunting designed especially for campers.

I created the Walkies & Whoopsies logo and visual identity, developing a fun and distinctive style that reflects the personality of the business. The branding was then carried across a range of printed marketing materials, including promotional flyers and a large outdoor banner for use at festivals, markets and events.

The Brief

The aim was to create a memorable identity that brought together the different sides of the business – from dog treats and accessories to handmade products for people who enjoy camping and travelling with their dogs.

The branding needed to feel friendly, quirky and full of personality, while also being versatile enough to work across product literature, promotional flyers and larger-format event graphics.

The Approach

I developed a playful visual identity using a distinctive blue and yellow colour palette, hand-drawn illustration and relaxed typography. The illustrated campervan, dogs, bunting and camping details help tell the story behind the business and create a style that is immediately recognisable as Walkies & Whoopsies.

This visual style was carried through to a series of promotional flyers showcasing the different products available, including dog treats, handmade bags, dog bandanas and mini camping bunting. Each piece was designed to feel part of the same brand while allowing the individual products to take centre stage.

I also designed a large-format outdoor banner to give the business a strong presence at festivals, markets and outdoor events. The banner uses the same illustrations, colours and typography, helping the stall remain instantly recognisable and reinforcing the brand across both printed literature and event displays.

The Result

Walkies & Whoopsies now has a fun, distinctive and recognisable identity that reflects both the personality of the owner and the unique mix of products she creates and sells.

From the original logo and branding through to product flyers and large-format event graphics, the consistent visual style gives the business a professional presence while retaining the friendly, handmade character that makes Walkies & Whoopsies unique.