Bristol Safety
Bristol Safety is a long-standing Graphic Pezaz client, having worked together for over 10 years. During that time, I have created and developed their brand identity and applied it across an extensive range of marketing, training and business materials.
From the original logo and stationery through to promotional flyers, exhibition banners, vehicle graphics, booking forms, training certificates and PowerPoint presentations, the Bristol Safety identity has been developed to provide a consistent and professional presence across every area of the business.
The Brief
Bristol Safety provides accredited workplace safety training, so their visual identity needed to communicate professionalism, credibility and trust while remaining clear and recognisable across a wide range of applications.
Over the years, the design requirements have grown considerably. As new courses, services and marketing opportunities have been introduced, I have continued to create supporting materials that complement the established brand while being tailored to their individual purpose.
With materials ranging from promotional literature and vehicle graphics to practical booking forms, course certificates and presentations, consistency has been particularly important in creating a strong and recognisable Bristol Safety identity.
The Approach
I created the Bristol Safety logo and visual identity, establishing a distinctive blue, black, white and silver colour palette that gives the business a professional and recognisable appearance. This identity has provided the foundation for the wide range of materials I have subsequently produced for the company.
The branding has been applied across business stationery, flyers and promotional literature, with each piece designed to communicate information clearly while maintaining a consistent visual style. Large-format roller banners have also been created to give Bristol Safety a strong presence at events, exhibitions and training environments.
I have also taken the brand beyond traditional printed materials, creating vehicle graphics that turn the company's vans into highly visible mobile advertising. This ensures the Bristol Safety identity remains consistent whether it is seen on a business card, promotional flyer, exhibition display or out on the road.
Alongside the marketing materials, I have designed practical business and training resources including course booking forms, certificates and branded PowerPoint presentations. Although these materials have very different purposes, they all retain the same visual language, helping every interaction with the business feel professional and connected.
I also designed and developed the Bristol Safety website, extending the established visual identity into their online presence. The website brings together their range of workplace safety training services in a clear and professional format, while maintaining the same recognisable branding used throughout their printed and promotional materials.
The Result
More than 10 years of working together has created a well-established and recognisable identity for Bristol Safety, with the branding now extending across virtually every aspect of their business, marketing and online communications.
From the original logo and stationery through to the website, flyers, exhibition banners, vehicle graphics, booking forms, certificates and presentations, each element works together to present a professional and consistent image for the business.
The long-term relationship has allowed the brand to develop naturally alongside Bristol Safety. As the business has grown and new requirements have arisen, I have been able to create new materials and develop their online presence while building on the established identity rather than treating each project in isolation.