Bolts Hair & Body

Bolts Hair & Body is one of my longest-standing clients, having worked with the business for over 15 years. During that time, I have created and developed their visual identity across virtually every aspect of their marketing, from the original logo and branding through to their website and an extensive range of printed materials.

As the salon has evolved over the years, the design work has developed alongside it, ensuring the Bolts brand continues to feel professional, recognisable and relevant while maintaining the established identity their clients have come to know.

The Brief

The ongoing brief has been to create a strong and consistent visual identity for Bolts Hair & Body that reflects the professional yet welcoming nature of the salon and can adapt to its changing marketing requirements.

Over the years, this has involved designing a wide variety of materials including price lists, gift vouchers, loyalty cards, promotional flyers, newsletters and brochures, alongside the design and development of the Bolts website.

With so many different customer touchpoints, it has been important that everything feels connected, whether a client is visiting the website, picking up a price list in the salon, receiving a gift voucher or seeing a promotional flyer.

The Approach

I created a distinctive identity for Bolts Hair & Body that could provide a strong foundation for the brand while remaining flexible enough to work across a wide range of applications.

The branding has been carried consistently through the salon's printed materials, with each piece designed around its particular purpose. Price lists need to present a considerable amount of information clearly and attractively, while gift vouchers and loyalty cards require a more compact design that still feels recognisably Bolts. Promotional flyers, newsletters and brochures allow the identity to be used in a more editorial and engaging way.

I also designed and developed the Bolts website, bringing the established identity into their online presence. The website provides customers with a clear introduction to the salon, its treatments and services while maintaining the same visual style they encounter through the salon's printed marketing.

Having worked with Bolts for such a long period means I have been able to evolve the design naturally over time, introducing new materials and refreshing existing pieces when required without losing the familiarity and recognition of the established brand.

The Result

More than 15 years of working together has created a strong and established visual identity for Bolts Hair & Body, with the branding carried consistently across both print and digital communications.

From the logo and website through to price lists, gift vouchers, loyalty cards, flyers, newsletters and brochures, each element contributes to a cohesive and recognisable brand experience for the salon's clients.

The long-standing relationship has also allowed the brand to evolve rather than continually starting again. New materials can be introduced and existing designs refreshed while retaining the visual familiarity that has been built up over many years.