David A Graham Associates
David A Graham Associates is a specialist road safety consultancy providing professional services across the UK and internationally. I worked with the business to create a strong and professional brand identity, followed by the design and development of a comprehensive bespoke website.
The project needed to reflect the specialist nature of the consultancy and present a considerable amount of technical information in a clear, structured and accessible way. The result brings the branding and digital presence together to create a professional identity that reflects the experience and expertise behind the business.
The Brief
The aim was to create a professional visual identity for David A Graham Associates and develop a website that could clearly communicate the breadth of specialist road safety services they provide.
The website required a substantial structure, covering services including Road Safety Audits, Road Safety Engineering, Collision Analysis, Expert Witness services, International Road Safety Consultancy and Road Safety Audit Training.
With such a large amount of specialist content, one of the key challenges was creating a clear hierarchy that would allow visitors to quickly understand the services available and navigate easily to the information most relevant to them.
The Approach
I created the David A Graham Associates logo and visual identity to give the consultancy a professional and distinctive presence. The branding was designed to reflect the technical and specialist nature of the business while remaining clean, contemporary and approachable.
This identity then formed the foundation of the website design. Rather than simply refreshing the appearance of the existing site, the website was extensively restructured to create a clearer journey through the company's services and expertise.
Road Safety Audits form a major part of the business, so this area was developed into a comprehensive section covering the different audit stages, what a Road Safety Audit involves and the company's extensive experience. Other specialist services were given their own dedicated pages, allowing considerably more information to be presented without overwhelming the visitor.
The website also incorporates case studies, client information, news and insights, international consultancy experience and specialist Road Safety Audit training, helping demonstrate both the breadth of the company's work and its expertise within the road safety industry.
Search engine optimisation was considered throughout the project, with page titles, descriptions and structured content developed around the individual services. Clear calls to action and dedicated enquiry forms were also incorporated to make it easier for prospective clients to request an audit or contact the consultancy about a particular service.
The finished website was designed to work responsively across desktop, tablet and mobile devices, ensuring that even the more detailed technical content remains clear and easy to navigate regardless of screen size.
The Result
David A Graham Associates now has a professional and cohesive identity that reflects the specialist knowledge, experience and credibility of the consultancy.
The new website provides a much clearer structure for an extensive range of specialist content, making it easier for prospective clients to explore individual services, understand the company's expertise and make contact about a specific requirement.
Bringing together the branding, website design, content structure and search optimisation has created a stronger digital presence for the business, providing a platform that can continue to grow as new projects, case studies, training courses and industry insights are added.